Rockin' Northwest Arkansas for over 15 years.  The home of music you actually want to hear. We still have real, live, local DJ's! Starting the mornings with a jolt to the soul, THE A.M.X with Branden, Bailey and Bobbitt. If they can't wake you up...then no one can.  Then getting your fill of the old school with 'THE LOST X LUNCH' hosted by Jackson.  Of course you could never forget the #1 afternoon DJ in NWA 'THE ROACH MOTEL' weekdays from 3p-7p.  Get your vote in for 'THE STEEL CAGE MATCH'. Unlike many radio stations Roacho actually takes requests and then plays your requests. But it would not be a complete day without the multi-talented MATT.  He loves beer so much that he makes a run to the store every night.  This is your chance to DJ.  That's right, just call MATT at 479-582-1049 and ask to be on THE BEER RUN.

New Rock 104.9 THE X is locally owned by Steve Butler (man of mystery) of Butler Broadcasting.  He actually lives in Fayetteville. If you live here, chances are you know him.  We love to help out our community and help our listeners get through the day with the best and newest rock around.  The X is the ONLY station that plays local bands music in regular rotation and is proud of it. 

That makes the X unique.

And uniquely responsive to you, our listeners.

We're all about Alternative Rock, new and old,

local, national and worldwide.

Stop by sometime, or better yet, look around,